Cloud Formations: A Fresh Identity for Outcome-Led Data Consulting
- Cloud Formations
- 1 day ago
- 3 min read
Our Story: From a Sunny Beer Garden to Cloud Formations
Once upon a time, in a sleepy village pub, two families met in a sunny beer garden. With drinks and conversation flowing, the husbands quickly realised their careers were forged in the same Microsoft data-driven trenches-first as developers, later as consultants.
As life progressed, through community events and shared interests, those interactions became more frequent. Each meeting sparked deeper conversations about technology, data, and the frustrations businesses face when trying to unlock insights.
Until one day, a seed was planted.
That seed grew into Cloud Formations, a company built on the belief that data should empower businesses, not overwhelm them. From that casual conversation in a beer garden came a mission: to help customers unlock the true value of their data; faster, smarter, and at a lower cost.
“Enterprises don’t need more complexity-they need outcomes. That’s why we built Cloud Formations to combine consulting expertise with open source accelerators. It’s about reducing risk and speeding up the path from strategy to execution.”
Paul Andrew, CTO & Co-Founder
Today, We’re Launching Our Rebrand
Our journey has always been about clarity, speed, and trust. Now, we’re taking that promise even further with a fresh identity that reflects who we’ve become-and where we’re headed.
The new brand isn’t just a new logo or colour palette. It’s a signal of our evolution: from a trusted partner in data strategy to a modern enabler of outcomes at scale. This rebrand represents our commitment to innovation, openness, and customer success.
Our Approach is Simple Yet Powerful
We built Cloud Formations on three principles that keep things practical, fast, and resilient.
Outcome Led Consulting
Every engagement starts with decisions, not diagrams. We help you define the business outcomes and KPIs that matter, then design the smallest, sharpest capability to support them. Success criteria become sprint goals; stakeholder questions become user stories; impact is measured as we go.
Open-Source Product Accelerators
We bring proven, open source accelerators- templated pipelines, infrastructure as code, data quality gates, lineage dashboards, security baselines, so you can reduce cost, avoid vendor lock in, and move faster.
Modern Platforms & Trusted Data Foundations
From day zero we bake in governance, observability, performance, and access control. That means metadata captured by default, automated tests and quality thresholds, role-based access and cost aware patterns that scale as you do. Speed is essential; trust is non-negotiable.
“We built Cloud Formations to make data useful now, not only ‘after the transformation. We don’t just build platforms. We deliver outcomes. That’s our promise.’”
Daniel Addy, CEO & Co-Founder
What Makes Us Different
Business first scope: If it doesn’t serve a decision, it’s out of scope.
Accelerator driven speed: We start with building blocks, not blank slates.
Open by default: Portability and extensibility beat lock in every time.
Trust as a feature: Quality, lineage, observability, and access aren’t bolt ‑ons.
Enablement included: We hand over assets, docs, and patterns your team can run with on day two, not day 200.
You don’t need a massive programme to make a material difference. You need clarity of outcomes, portable tooling, and trusted data flows your teams can watch, question, and improve. Remove the friction and adoption follows; when adoption follows, outcomes compound.
Let’s Start Your Next Success Story
Whether you’re planning a smart migration, optimising spends, or standing up a trusted data foundation, we’re here to help you unlock your data’s potential; faster, smarter, and at a lower cost.
Ready to accelerate your data journey? Let’s talk about how we can make your next initiative faster, leaner, and more impactful.
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